Laura Bazile from England
/ event organizer /
| obsolete | FRESH! |
| content impact | your website is your showcase | your website, plus social media are your showcases |
| content power | key details telling straight away how unique your event is | your online presence will tell how unique your event is |
| content lifecycle | starting from scratch or simply update key details is a tip | building from what is online is a tip |
/ attendees /
| obsolete | FRESH! |
| content impact | one event goes with one website – period | googling when searching an event |
| content power | checking the event website even close to date will bring accurate details | going through interactive promotion, participating to online conversation, being kept abreast of breaking news will bring accurate details |
| content lifecycle | show is over so are event details | show is over and attendees expect to receive useful report including what is next |
Plus, reaching an international audience is an excellent reason to give your social media strategy a real push.
Whilst it depends on what your event is about/type of expertise you bring/to who/when/how, including social media into your event marketing strategy is no longer a “trend” to be part of, we all agree.
It is where you start to make the difference, as an event prof.
What about you, what is fresh in your new event marketing strategy …. A lot, I guess. Let me rephrase this: what aspect of your event marketing you could not implement the way you used to?
Laura
Laura Bazile is an events professional, loves travelling, meeting & helping people, and is passionate about social media, live & virtual arts, and design.
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