Liberty London has a new beauty campaign.

In a world increasingly saturated by curated self-image and unrelatable beauty standards, the only way to get ‘real’ is to cast your gaze closer to home. So, this October, we’re turning our beauty focus inwards with a new campaign heroing some familiar Liberty London faces. Meet them here as they share their personal perceptions of beauty and the daily essentials that keep them in check.

Liberty London

Weini is just one of 6 faces in the October campaign.

The first thing I see when I look in the mirror is my big hair!” “I think it’s super cool having a starring role in the Liberty London windows.

“I loved working on this campaign as, for me, it shows exactly what London is: a strong capital full of beautiful people from all over the world who call London their home. I think being different or slightly off is what makes something beautiful. A crooked tooth, or a freckle in the wrong place or just a naughty glint in the eye.”

–Zoe Taylor, Makeup Artist

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