International makeup website for the multi ethnic market. 15% discount for Black Women in Europe readers using coupon code BWE2012.

Yana Cosmetics

Starting Yana Cosmetics in 2001, Yana Johnson launched her makeup brand
based on her own need to find good make up.

She was awarded and MBE in 2009 for services to Ethnic Cosmetics Industry.
Serving the market for over 10 years, Yana Cosmetics has become the chic-est
makeup brand online celebrated internationally by women who have Black,
Latino, and Asian skin tones, who have difficulty finding the right shade.

Yana fronts the website with the slogan, ‘Daring to be me’ challenging women to
find what suits them best. The online makeup brand allows you to use the
Foundation Shade finder to order a tester of which arrives with a voucher from
the full size item. Simply re-order online, direct to your door, when you are out of stock.

Yana has carefully identified matching and accompanying shades once you have
selected the correct foundation to your skin tone as though she were on hand
giving you a live consultation.

You can book a make up party or purchase from the full line of Foundations,
powders, blushers, Eye shadows, lip glosses, mascara and Nail Colours.

Sign up to the Yana Network to receive regular updates, information, discounts
and events.

To order or export visit

More about the business and the lady behind the brand:


Yana Cosmetics is only online for retails but available for wholesale and export to any country. Yana was the first unknown independent brand in Morley’s and Allders Department Stores.

Yana is a professional singer songwriter, writing for Shola Ama Brit Award winning
album and Mobo winner Rishi Rich, who also mixed the track ‘Rent’ on her first album selling over 40,000 in Japan while signed to Warner Bros.


Dr Laws-Honoris Causa-Roehampton University 2011
BB Awards International Business, 2010
MBE – HRH Prince of Wales
Black Enterprise, 2005
Mahogany Brides, 2004
British Female Inventors & innovators Award, 2005
European Federation of Black Women Businesses Owners, 2003
Member of Black Women in Europe Power List
Member of The 100+ Black Achievers in the UK

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