Laura Bazile from England
It is not ‘big news’ that we -as professionals, as entrepreneurs or on a personal level, manage a bunch of profiles online. What could be hard to monitor is linking profiles online in order to master this serendipity as a powerful tool. I realized that honest approach and organization are necessary.
Who … are you TALKING to?
Question is “who” you would connect to online. I am a strong believer that “socializing” online is roughly speaking a carbon copy of socializing in real life. The online thing allows to instantly contact a potential customer located in Brazil while keeping in touch with relatives living in Australia. My point here is that you connect online with people who would interact with.
What … is HAPPENING online?
Connecting, sharing, learning … everything we obviously already know about and/or search for in an increasingly more precise and demanding way. The impact of your content will not be the same depending on where you will post it. If you choose to link profiles together, chances are that you will multiply the impact of your message.
When … should I LINK profiles?
As far as you know what you are doing here. “My Facebook page is for friends and relatives only (as this is what I had in mind when I created it), could I get it professional?” It is a no-no. Build a new, professional page/profile because you want to interact professionally there. Period. This is where linking profiles makes sense. You will link profiles which have something is common e.g. its content AND your targeted audience.
Where … should I POST and LINK?
There are no rules, except yours. I created my e_mapping canvas eg. list my online profiles and checked which one is connected to which. This might be used in your professional routine as a dashboard to manage profiles, to delete what became useless, to focus on what you need to develop, identify where you feel comfortable (probably because you reach there people you share value with)…
Why can this be HELPFUL?
Your professional path evolves which means that your message changes as well. All in one, you would choose to use profitably profiles that bring value to your professional scheme. There is not one tool, but there is one choice to be made when interacting online. Value the time you will spend there. It is the best way to move forward.
Have you found the best way to manage profiles or you chose to deal with yours on-the-fly?
Laura
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